PUBLIC RELATIONS CAMPAIGN
Pharmacy News Network will be launched with a major public relations campaign directed towards pharmacists, physicians and nurses. The campaign will include:
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• Press release and video news release will be sent to professional healthcare media
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• Announcements will be sent to major professional trade organizations and government agencies
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• Booth at major pharmacy and professional trade conventions with on site broadcasts
STRATEGIC RELATIONSHIPS
Pharmacy News Network is exploring strategic relationships with professional trade associations, international health news organizations, specialty publishers and health systems. These relationships will provide built-in constituencies and opportunities for content sharing, co-branding, and marketing.
ADVERTISING
Pharmacy News Network will run print and on line advertisements in key professional trade publications and on websites directed at key audiences.
LICENSURES
Pharmacy News Network will be available for use by sponsors as an intranet or internet offering to key constituencies.
WEB GROWTH TACTICS
Pharmacy News Network will work with internet consultants to build website exposure through innovative means using web marketing tools.
