Sponsorship

  1. •There are 4 major categories of sponsorship and advertising within Pharmacy News Network.

  2. •The following introductory rates are in effect until September 1, 2007.

  3. •Note: Advertisements will appear on programs broadcast on www.pharmacynewsnetwork.com as well as on affiliate websites to provide additional audience exposure.


I. CHARTER SPONSORSHIP


GOLD: Two-year commitment: Year One $100,000; Year Two $85,000


  1. •LOGO AND CREDIT: 2” company or product logo placement on www.pharmacynewsnetwork.com Home Page, promotional materials and events surrounding the debut of Pharmacy News Network and in year round advertising.

  2. •CREDIT VERBIAGE: “Major funding for today’s broadcast is brought to you by...”

  3. •CATEGORY EXCLUSIVITY: Category exclusivity by business type, disease state or pharmacologic/device class, offered on a first-come, first-served basis. (See Sponsorship Categories)

  4. •HOME PAGE ADVERTISEMENT: Choice of 3”x3” block; 2”x6” tower or 1”x6” banner with ad content rotated monthly

  5. •DISCOUNT: 15% discount on other program and website advertising

  6. •LINKAGE: May have logo cross linkage to sponsor website

  7. •CONTENT SHARING: Sponsor may broadcast Pharmacy News Network reports on their intranet and internet sites; at their booth at professional meetings and receive live broadcast feeds of special programs and events. Copies of programs without other advertising will be provided for this purpose.

  8. •BILLBOARDS:

  9. ✦    Receive an opening and closing billboard on at least 3 “Daily Dose” podcasts per week.

  10. ✦    Receive an opening and closing billboard and a one minute advertising spot twice monthly on:

  11.     -- “Pharmacy News in Review” and

  12.     -- “In The Medicine Cabinet”


SILVER: One-year commitment: $100,000 with option for second year at 10% discount


  1. •LOGO AND CREDIT:  1” company or product logo placement on www.pharmacynewsnetwork.com Home Page, promotional materials and events surrounding the debut of Pharmacy News Network and in year round advertising.

  2. •CREDIT VERBIAGE: “Funding for today’s broadcast was brought to you by...”

  3. •CATEGORY EXCLUSIVITY: Category exclusivity by disease state or pharmacologic/device class, offered on a first-come, first-served basis. (See Sponsorship Categories)

  4. •HOME PAGE ADVERTISEMENT: Choice of 2”x2” block; 2”x4” tower or 1”x3” banner with ad content rotated monthly

  5. •DISCOUNT: 10% discount on other program and website advertising

  6. •LINKAGE: May have logo cross linkage to sponsor website

  7. •CONTENT SHARING: Sponsor may broadcast Pharmacy News Network reports on their intranet and internet sites. Copies of programs without other advertising will be provided for this purpose.

  8. •BILLBOARDS:

  9. ✦    Receive an opening and closing billboard on at least 2 “Daily Dose” podcasts per week.

  10. ✦    Receive an opening and closing billboard and a one minute advertising spot once per month on:

  11.     -- “Pharmacy News in Review” and

  12.     -- “In The Medicine Cabinet”


BRONZE: One year commitment: $50,000 with option for second year at 5% discount


  1. •LOGO AND CREDIT:  1/2” company or product logo placement on www.pharmacynewsnetwork.com Home Page, promotional materials and events surrounding the debut of Pharmacy News Network and in year round advertising.

  2. •CREDIT VERBIAGE: “Today’s broadcast was brought to you in part by...”

  3. •CATEGORY EXCLUSIVITY: Category exclusivity by pharmacologic/device class, offered on a first-come, first-served basis. (See Sponsorship Categories)

  4. •HOME PAGE ADVERTISEMENT: Choice of 1”x1” block or 1”x3” tower with quarterly ad content changes

  5. •DISCOUNT: 5% discount on other program and website advertising

  6. •LINKAGE: May have logo cross linkage to sponsor website

  7. •CONTENT SHARING: Sponsor may broadcast Pharmacy News Network reports on their intranet site (copies of programs without other advertising will be provided)

  8. •BILLBOARDS

  9. ✦    Receive an opening and closing billboard on at least 1 “Daily Dose” podcast per week.

  10. ✦    Receive an opening and closing billboard and a one minute advertising spot once per quarter on:

  11.     -- “Pharmacy News in Review” and

  12.     -- “In The Medicine Cabinet”


II.  ADVERTISING


Advertising Sponsors will be able to purchase ad time during or in between Pharmacy News Network programming and/or place ads on the website.  Sponsors can choose ad placement in a particular program or time slot; or purchase an entire schedule. Pharmacy News Network maintains editorial control of program content and approval of all ads.


In Program Ads:  (Package/quantity discounts are available. Sponsor provides ad.)


Audio Advertising: One time placement within program.

60 second ad: $300

30 second ad: $200

Opening and closing “Brought to you by...” billboard and byline of 10 seconds each:  $100


Video Advertising: One time placement within program.

60 second ad: $500

30 second ad: $300

Opening and closing “Brought to you by...” billboard and byline of 10 seconds each:  $200


Website Ads: 30 day cycle.

1/2” x 4 inch banner:  $1500

2”x 4” block: $3000

2” x 6” tower: $4500


III.  LICENSE CONTENT


Pharmacy News Network programs will be available for licensing and can be placed as links or live feeds on company and organization websites.  Contact Dr. Bernstein for pricing and arrangements.


IV. SPECIAL PROGRAMS AND EVENTS


Special thematic Pharmacy News Network programs and events can be “bought out” by a single sponsor who would have exclusive opening and closing billboard credit as well as ad placement during the program. Contact Dr. Bernstein for pricing and arrangements. Pharmacy News Network maintains editorial control of program content and approval of all ads.

Home

About

Programs

Sponsorship

Affiliates

Contact

Audience

Marketing Plan

Demos

Preview